Kickstart Research Brief
Social media is mainly associated with mobile applications, although it includes desktop applications and websites as well; designed to allow people to communicate quickly, efficiently and constantly (Hudson, 2017). Communication through social media comes in the form of blog post, news, games, photos, and videos to name a few. It is most commonly thought of as a distraction; although it may also be a productive communication technology. An example of social media as a productive outlet would be Linked In, where employers can find potential employees and vis versa. In short, social media is a networking tool.
As discussed in the Innovative Global Vision Website; Linkedin provides the user with a broader range of opportunities including but not limited to; a profile, networking, news updates, and even answers to a question within your profession (2017). In many ways, social media entities can best be summarized by the characteristics of Linkedin. Generally, all social media platforms have one aspect in common; a profile. Whether it be a website, desktop or mobile application; there is a account you have to set up to use the media and purchase depending on the platform itself. Social media may be utilized by individuals or groups and allows as a great business tool for communication and marketing. This communication allows users to paint their reality to their audience. For instance, a user may be documenting his day all day, yet you only see about 100 minutes total of 24hours. The audience might get the perception that their life is fun and or adventurous; yet only saw less than a percent of their daily lives.
New Developments and Trends in Social Media
Over the past year, social media sites and their apps have primarily been adopting technology that has already existed or what is currently trending but new and interesting concepts are being found through these integrations. Features have started to become universal amongst social media apps, such as Snapchat, Instagram, and Facebook. Snapchat introduced the idea of “Stories” back in 2013, but within this last year, Facebook and Instagram have integrated this concept into their sites and apps as well. These features allow users to quickly share and send information to their peers or family members. It’s accessible and instant, two concepts, that in our current digital age, are important to many people. (Jayson DeMers, 2016)
Another development that has surfaced on social media sites, are interactive videos and virtual reality based content. Occasionally some videos allow users to watch a 360-degree video from their phones or home computers. While this feature has been present for a while now, with the releases of virtual reality sets like the Vive and Oculus Rift it is becoming a lot more common and content creators and companies are taking advantage of the current popularity and fascination with virtual reality (Laura Forer, 2017).
With the rising popularity of streaming content, whether prerecorded or live, with sites like Twitch and now YouTube, social media sites have started delving into ways for users to stream and interact with streams. On Facebook, users can start and invite others to watch them live, partaking in conversations or activities based on their audiences’ inputs or comments. Sites like Twitter allow the integration of Periscope which functions very similarly to Facebook’s live streaming format (Charli Day, 2016).
There is also the new feature of facial recognition being used to unlock phones or access users’ unique profiles. Facial recognition has existed before, but with the feature now being implemented with the new iPhones and possibly even more devices in the future, social media sites could start implementing new applications that use this new feature (Andrea Chang, 2017).
One other trend that has started becoming more common over the last year were ways to make money both for companies and individuals. Facebook (Charli Day, 2016) and Google’s services allow users to either send or request money from others. Lately, there has been more people using services like Patreon or GoFundMe as ways to make a living through what can be seen as unconventional jobs or just for people to support them financially for what they do. These social media sites also allow companies to have their advertisements play or be shown in between posts to garner attention and possibly sales from users.
Introducing The Product
The product we are introducing is a platform which each school would have for their creative departments. Such as graphic design, media arts, 3D animation, photography, and art. We feel that there is no connection when it comes to connecting with other creatives around campus. This product would be available for any campus that would like to implement this into their school system. The main goal for this product is to unite our creatives on campus to work with each other, collaborate, and possibly hire for jobs needed within the community.
An application and actual web page would be ideal for this product. Mobile websites will remain essential when it comes to web browsing and new searches (Natson, 2015). This application would have events and different meetings that each department would have in the future. Meeting up with other like minded individuals around campus would be great way to have interaction within our campus. Specially when you have more access to know what’s actually happening around you.
A profile would be set for every student in the creative departments. Each students would get 15-20 slots to demonstrate their work. Students would also be able to put their majors, minors, and their specialty. For example as an art studio major if you work more with ceramics you would have that label on your profile. Other students would be able to look up ceramics on the application and the creatives that associate with that label would appear. This would be a great way to learn from others and find out what people are up to.
A clear connection within our campus is vital to the development of our schools. If we can get people to create work with each other, who knows what kind of material would be produced. Our research group consist of three people with similar but different fields which include graphic design, media arts, and animation. We have came to the conclusion that there is no connection when it comes down to our creative departments.
The focus is to change that.
Andrea C. (2017, September 12). How the iPhone X’s facial recognition technology works. Retrieved from http://www.latimes.com/
Charli D. (2016, September 20). 3 New Social Media Developments You Need to Know About. Retrieved from http://digitalmarketingmagazine.co.uk/
Elad N. (2015, May 26). The State Of Mobile And The App Economy. Retrieved from https://www.forbes.com/sites/eladnatanson/2015/05/26/the-state-of-mobile-and-the-app-economy-in-2015/#77f19d879e54
Hudson M. (2017, Sept 25). What is Social Media. Retrived from https://www.thebalance.com/what-is-social-media-2890301
Innovativegvinc. (2017). The pros and cons of LinkedIn. Retrieved from https://www.igvinc.com/the-pros-cons-of-linkedin/
Jayson D. (2016, Nov 10). 7 Social Media Marketing Trends That Will Dominate 2017. Retrieved from https://www.forbes.com/
Laura F. (2017, March 22). What the Rise of Virtual Reality Means for Marketing. Retrieved from https://www.marketingprofs.com/