Digital Divide (In-Equity)


There is a digital divide between our impoverished communities and the middle class communities. For instance I grew up in a community where most of my friends did not have the most current technologies and a limited amount and would be considered rich or spoiled if they did obtain any up to date  portable device such as a new Iphone or laptop. Including the communication technologies available in our high school; we did have good technologies but then it came down to the programs updated or only available during school hours.

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One of the reasons filled with examples is the effect a digital divide can have on in individuals life after high school. For instance, it relates to the issue of inequity where those who have personal access to 24hour updated technology get even better technology to supplement their education. Whereas low- income communities don’t get anything at times and are just getting to know the technology when in college or at the workplace after high school or in their communities. To go a bit more in depth an example would be between me and a peer where he was given the option to take classes where he learned how to utilize Adobe products about Word products which gives him a heads up when studying graphic design in college.


Always easier said than done but essentially the disbursement of funding for public education needs to be equitable. Hence, funding should be disbursed accordingly and not equally. Give it to those who need it more.


Kick-start Research Brief

MADT 307

Carlos Torres

Brendon Cocom

Victor Merida


Kickstart Research Brief


Social media is mainly associated with mobile applications, although it includes desktop applications and websites as well; designed to allow people to communicate quickly, efficiently and constantly (Hudson, 2017). Communication through social media comes in the form of blog post, news, games, photos, and videos to name a few.  It is most commonly thought of as a distraction; although it may also be a productive communication technology. An example of social media as a productive outlet would be Linked In, where employers can find potential employees and vis versa. In short, social media is a networking tool.

As discussed in the Innovative Global Vision Website; Linkedin provides the user with a broader range of opportunities including but not limited to; a profile, networking, news updates, and even answers to a question within your profession (2017).  In many ways, social media entities can best be summarized by the characteristics of Linkedin.  Generally, all social media platforms have one aspect in common; a profile. Whether it be a website, desktop or mobile application; there is a account you have to set up to use the media and purchase depending on the platform itself. Social media may be utilized by individuals or groups and allows as a great business tool for communication and marketing. This communication allows users to paint their reality to their audience. For instance, a user may be documenting his day all day, yet you only see about 100 minutes total of 24hours. The audience might get the perception that their life is fun and or adventurous; yet only saw less than a percent of their daily lives.

New Developments and Trends in Social Media

Over the past year, social media sites and their apps have primarily been adopting technology that has already existed or what is currently trending but new and interesting concepts are being found through these integrations. Features have started to become universal amongst social media apps, such as Snapchat, Instagram, and Facebook. Snapchat introduced the idea of “Stories” back in 2013, but within this last year, Facebook and Instagram have integrated this concept into their sites and apps as well. These features allow users to quickly share and send information to their peers or family members. It’s accessible and instant, two concepts, that in our current digital age, are important to many people. (Jayson DeMers, 2016)

Another development that has surfaced on social media sites, are interactive videos and virtual reality based content. Occasionally some videos allow users to watch a 360-degree video from their phones or home computers. While this feature has been present for a while now, with the releases of virtual reality sets like the Vive and Oculus Rift it is becoming a lot more common and content creators and companies are taking advantage of the current popularity and fascination with virtual reality (Laura Forer, 2017).

With the rising popularity of streaming content, whether prerecorded or live, with sites like Twitch and now YouTube, social media sites have started delving into ways for users to stream and interact with streams. On Facebook, users can start and invite others to watch them live, partaking in conversations or activities based on their audiences’ inputs or comments. Sites like Twitter allow the integration of Periscope which functions very similarly to Facebook’s live streaming format (Charli Day, 2016).

There is also the new feature of facial recognition being used to unlock phones or access users’ unique profiles. Facial recognition has existed before, but with the feature now being implemented with the new iPhones and possibly even more devices in the future, social media sites could start implementing new applications that use this new feature (Andrea Chang, 2017).

One other trend that has started becoming more common over the last year were ways to make money both for companies and individuals. Facebook (Charli Day, 2016) and Google’s services allow users to either send or request money from others. Lately, there has been more people using services like Patreon or GoFundMe as ways to make a living through what can be seen as unconventional jobs or just for people to support them financially for what they do. These social media sites also allow companies to have their advertisements play or be shown in between posts to garner attention and possibly sales from users.

Introducing The Product

The product we are introducing is a platform which each school would have for their creative departments. Such as graphic design, media arts, 3D animation, photography, and art. We feel that there is no connection when it comes to connecting with other creatives around campus. This product would be available for any campus that would like to implement this into their school system. The main goal for this product is to unite our creatives on campus to work with each other, collaborate, and possibly hire for jobs needed within the community.

An application and actual web page would be ideal for this product. Mobile websites will remain essential when it comes to web browsing and new searches (Natson, 2015). This application would have events and different meetings that each department would have in the future. Meeting up with other like minded individuals around campus would be great way to have interaction within our campus. Specially when you have more access to know what’s actually happening around you.

A profile would be set for every student in the creative departments. Each students would get 15-20 slots to demonstrate their work. Students would also be able to put their majors, minors, and their specialty. For example as an art studio major if you work more with ceramics you would have that label on your profile. Other students would be able to look up ceramics on the application and the creatives that associate with that label would appear. This would be a great way to learn from others and find out what people are up to.

A clear connection within our campus is vital to the development of our schools. If we can get people to create work with each other, who knows what kind of material would be produced. Our research group consist of three people with similar but different fields which include graphic design, media arts, and animation. We have came to the conclusion that there is no connection when it comes down to our creative departments.

The focus is to change that.




Andrea C. (2017, September 12). How the iPhone X’s facial recognition technology works. Retrieved from http://www.latimes.com/


Charli D. (2016, September 20). 3 New Social Media Developments You Need to Know About. Retrieved from http://digitalmarketingmagazine.co.uk/


Elad N. (2015, May 26). The State Of Mobile And The App Economy. Retrieved from https://www.forbes.com/sites/eladnatanson/2015/05/26/the-state-of-mobile-and-the-app-economy-in-2015/#77f19d879e54


Hudson M. (2017, Sept 25). What is Social Media. Retrived from https://www.thebalance.com/what-is-social-media-2890301


Innovativegvinc. (2017). The pros and  cons of LinkedIn. Retrieved from https://www.igvinc.com/the-pros-cons-of-linkedin/


Jayson D. (2016, Nov 10). 7 Social Media Marketing Trends That Will Dominate 2017. Retrieved from https://www.forbes.com/
Laura F. (2017, March 22). What the Rise of Virtual Reality Means for Marketing. Retrieved from https://www.marketingprofs.com/


This first web article discusses a app that classifies itself as a local app for individual communities instead of a global app for multiple communities. Provides an insight to how it can be utilized and how it is growing within communities to connect with your surrounding neighborhood.. Lastly it gives information on how a business can utilize the app.

The second discusses users and consumers; so basically who is the people you/I want to sell the product to. Dewell talks about specifying your audience so you can know what they want. Which takes research therefore time to get to know who you’re selling or want to attract through your product.

The third highlights the importance in knowing your customer and provides short description within the five steps provided. The five steps being; to build character customer profiles, determine what social networks are frequent today, set up listening posts, test marketing messages for relevance and response, and to be different

  1. Worthy, B. (2017, September 20). What Every Marketer Needs to Know About Local Social App ‘Nextdoor’. In Social Media Today. Retrieved September 21, 2017, fromhttp://www.socialmediatoday.com/social-networks/what-every-marketer-needs-know-about-local-social-app-nextdoor
  2. Dewell, J. (n.d.). Identifying and Internalizing your Audience. In Association of Software Proffesionals. Retrieved September 21, 2017, from http://asp-software.org/www/misv_resources/marketing-articles/identifying-and-internalizing-your-audience/
  3. Dewell, J. (n.d.). 5 Steps to Ascertain Who Your Product Benefits and How to Use That Information. In Association of Software Proffesionals. Retrieved September 21, 2017, from http://asp-software.org/www/misv_resources/marketing-articles/character-customer-profiles/






  1. Meet every Monday at 5pm (At least 1 hour)


  1. Choose a Software Technology/Topic: Social Media App
  • Ideas
    • Alcohol Delivery
    • Video Game Facebook Thing
    • World Anonymous Game Messaging App
    • Create Loop Application
      • (Design Photography, Animation- meetups & events)
      • Artist can upload portfolios
      • People can hire people for jobs needed


  1. Communication Through GROUP ME app.


  1. Keeping everyone up-to-date/checking in with others


  1. Each can commit to a minimum one page of information.
Assignment Due Date:
Group Blog 9/12/17
3 pg Research Brief Draft 9/29/17
3 Pg Research Brief 10/6/17
3 Page Market Brief Draft 10/20/17
3 Page Market Brief 10/27/17
Draft Ignite Presentation 11/6/17
Final Presentation 11/27/17 & 12/4/17


Kickstart #Start

I chose digital imaging and photography because I am currently getting introduced to it and I am eager to learn much more about it. The cameras I currently have are a Canon Rebel T6i and a Canon 5D Mark 2. I have always appreciated photography but was never able to practice it because of affordability reasons and the environment I was around; IMG_8758 (2)well with a DSLR. I have had a phone but I always wanted to practice capturing and the post process of capturing a picture with a DSLR. Now that I have the opportunity, I hope that I can learn a lot because there is a lot to learn and grasp from other photographers in the community.

Hence the reason for choosing this technology is because it is very open to creativity as well as a technology that has a long way to go as far as innovation terms. This is of courseIMG_8760 (2).jpg aside from the reason of liking it so much.

From my very short experience with photography I really do not know much of what has come recently but what I do have on my Canon Rebel T6i is a Wi-Fi function. With the Wi-Fi function I can download an app and sync my phone to the camera to download video and photos taken. That was my favorite feature of them all because I am an active user on Instagram so I liked that I could upload better pictures to it quicker.

Looking forward, I can see that cameras will have the feature of posting photos from the device to applications such as Instagram. I say this because Wi-Fi is already implemented so I can oly assume that this will be the next step aside from bettering features such as improving lenses and the auto focus within camera’s.


profile-pic-2.jpgBorn and raised in Boyle Heights(LA), CA along with six other annoying siblings. On my free time you would usually be interrupting my skate session or me time; which is on social media being social and anti-social at the same time #multitasking. Now a day’s I find myself on my lap top at 2:00am writing about myself…. #life.



Brian WTF.jpgI will be here at Chico State for 2 more years until I get a degree and hopefully pursue a career under Social Media Marketing while applying my knowledge and skills of photography, graphic design, communication, and whatever else I obtain in the years to come.



Use Code CARLOSTO628 for $5 of first order!

Currently I am working as a Marketing and Outreach Assistant for CADEC on campus and as a Growth Marketing Intern with JoyRun: an app for androids and IPhone’s in which you can make money while providing a service for your community.  Luckily I am enjoying both positions and am looking forward to the outcome of having obtained these positions after college.



Aside from all that, I enjoy having conversations about anything I listed above as well as music. My current favorite artist is a tie  between J.Cole and Kendrick Lamar; it really just depends what vibe I’m feeling. #4YourEyesOnly #DAMM

Looking forward to #madt307 and establishing connections with talented and motivated individuals.

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